The role of emotions – from emotional intelligence to emotional torture and blackmail (if you are from India, read emotional atyachaar) is often the subject of hot debates among HR professionals. However, one thing that everyone agrees upon is: emotions matter, because if they don’t, then nothing else matters – people will have no motivation left to do anything at all.
Social media recruiting is not a fad – it’s here to stay, it immensely helps in direct talent acquisition, as well as helping us to groom replacements from a wide talent pool external to an organization. While many organizations are still skeptical about the powers of social media recruiting, or may not be putting in social media efforts to the extent they need to, such organizations fail to understand that their businesses are losing their competitive edges by lagging behind in the talent hunt.
From a business standpoint it makes perfect sense to use social media for promoting a company and to integrate social media into talent acquisition strategies, because social media belongs to that important set of tools and facilities which are external to a company’s economy, and not part of its establishment overhead.